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VIKTOR&ROLF — NEW ROYALS2021


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The Viktor&Rolf Haute Couture Autumn/Winter 2021 collection is inspired by the new generation of royals and their attempt to show a human reality behind the facade of an institution. Fashion, like the monarchy has its own hierarchy, its courts, its power alliances and its Kings and Queens. 

The world is obsessed with royalty, perhaps even more so than with fashion. Both require putting on a show, and this show must always go on, no matter what. The collection and presentation pay tribute to the survival instinct of an institution that fashion artists Viktor Horsting and Rolf Snoeren have loved and served for almost 33 years: Fashion. 

At the same time this season addresses the ambiguity of ‘keeping up appearances’, regardless of what happens behind the scenes. 

As always, it is done with a positive twist. This season, Viktor&Rolf wanted to show how everyone can become a Queen and how everyone can behave like royalty. No matter if their furs are plastic, their jewels are paste and their gowns patchworked in polyester. A perfectly imperfect juxtaposition between what is real and what is fake.